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Apple Insurance, a division of PCF Insurance Services of the West, is a licensed independent insurance agency and authorized broker of Florida Blue. Florida Blue is a trade name of Blue Cross and Blue Shield of Florida, Inc., an independent licensee of the Blue Cross and Blue Shield Association. This website is owned and operated by Apple Insurance and is not affiliated with or endorsed by any government agency, including the Health Insurance Marketplace.
Our services are provided at no cost to consumers and intended for individuals and families seeking to enroll in a new Florida Blue health insurance plan. This service is not intended for individuals currently enrolled in a Florida Blue plan or individuals enrolled in Medicaid/Medicare.
*Eligibility for coverage, financial assistance and plan availability is determined by the federal Marketplace guidelines and may vary based on household size, income and other factors. Health coverage is offered by Blue Cross and Blue Shield of Florida, Inc. Policies have limitations and exclusions. The amount of benefits provided depends on the plan selected, and premiums may vary accordingly.