Your Trusted Florida Health Insurance Partner
Under Expert Guidance every step of the way.
Are you eligible?
Who We Are
Apple Insurance, a division of PCF Insurance Services of the West, is a licensed independent insurance agency specializing in Florida Blue Marketplace health plans.
Having the right health insurance provides peace of mind and access to essential care when you need it most. Our focus is simple: Make it easier to understand your coverage options and enroll in the right plan with confidence.
What We Do
We assist individuals and families enrolling in new health insurance plans through the Marketplace, including during any Special Enrollment Periods (link to SEP page) and Open Enrollment.*
If you’ve recently experienced a Qualifying Life Event, we can help you:
- Determine your eligibility for coverage
- Compare available Florida Blue plan options
- Understand potential savings or financial assistance
- Complete your enrollment from start to finish
Who We Help
Our services are designed for Florida residents who:
- Need new health insurance coverage
- Have experienced a qualifying life event
- Are not currently enrolled in a Florida Blue plan
- Do not qualify for Medicaid
It is not intended for any current Florida Blue members looking to change or update an existing plan or individuals enrolled in Medicaid or Medicare. If you are a current Florida Blue customer, please contact your agent directly or call the number on the back of your insurance card.
Why Work with a Licensed Agent
Choosing a health insurance plan can be overwhelming. When you work with Apple Insurance, you get personalized guidance based on your situation. Our expert agents can verify your eligibility, provide assistance in submitting your application, and help you understand all of your plan options and costs upfront.
